One of the great things about utilising Business to business direct marketing strategies is the money. You make more of it, it’s that simple. And you get to track every single cent so you know exactly how much each new customer is costing you and how much money you’ll eventually make. So it’s all good.
But there’s something else about this kind of marketing that’s really cool. And that is, you get to choose who you do business with.
Yes, you have a choice.
You can get highly qualified leads seeking you out, instead of rushing around trying to drum up business. And when prospects are attracted to you like this, it positions you and your product or service in a powerful way. Your marketing positions you as the best and your leads are pre-disposed to doing business with you. Done right, your prospects sell themselves on you. This gives you the freedom of doing business on your own terms with your own agenda.
And I’ll talk more about this attraction marketing in coming months.
But understand one thing. It’s your business. You get to make the rules. And you get to choose who you do business with.
These days, I set up strict guidelines with my clients so they know from day one how I do business. Those who do not wish to play by my rules are replaced with better clients.
The point is, people treat you how you treat yourself. I demand respect from my clients and in return they get my very best work. It’s not a democracy, it’s Pete’s world, no one else’s, and I make the rules.
It should be the same in your business. Don’t put up with tight-fisted customers, go out and attract those customers who are happy to give you the money. There are plenty out there. And by using our kinda marketing they’re easy to find. Life is far too short to put up with poisonous people… get rid of them and move on.